He takes a few chapters to describe why that is and then the rest of the book describing what kind of church he would enjoy attending.
This book seemed to go on forever. There was alot of postmodern style writing involved. Crabb even mentioned the book had gone on longer than intended.
That's one of the biggest killers for book enjoyment for me, long and boring.
By the end of the book, I could care less what kind of church he was looking for.