One of the biggest challenges for churches is keeping their guests and not losing them out the back door.
Searcy has created a plan for all churches to achieve this.
Searcy's plan calls for churches to spend between $400-$600 per guest on free gifts. (books, gas cards, etc...)
Doesn't this almost seem like bribery? I have a friend who would go to a large church that offered free coffee for first time guests. Each week they would go and claim to be first timers.
Having said that, this book is a great resource for anyone interested in church growth.